Monday, November 1, 2010

6 ways to make your mailing list more responsive

This article posted by canmart resources

Today I want to ask you a question. "How responsive is your email list?"




By that I mean, how many subscribers on your list respond when you end then a message asking them to DO something? For example, you may ask then to visit webpage with an article on it, or go to a blog post and leave a comment or purchase an affiliate product or one of your products. When you ask for action, how many respond?



If you haven't figured it out yet, having a RESPONSIVE list is the most important factor for successful list marketing. It is even more important than how many people are on your list. After all, who cares is you have a 10,000 person list, if no one does what you recommend?



Obviously, the content you provide in your email messages and Autoresponder messages is what determines if the reader opens, reads and responds to your message. And only by building a relationship with your list and consistently providing information that is on-topic, useful and actionable, will you create a list that responds.



So let's look at 6 ways to make your list more responsive, your business stronger and your bank account bigger...



Write From A Position Of Authority



Remember, people joined your list because they made the transition from someone looking for information to someone "asking" for information. And they are asking YOU! So your email messages need to reflect your expertise in your particular field.



Write As If Your Helping A Friend



You correspondence with your list should be professional, but it should not be stuffy and corporate. It should read like a letter to a friend, not an advertisement or university thesis. Make the message easy to read... or your subscribers won't read it. Simple as that.



Don't Try To Sell Something Every Time Out



Remember, you are trying to help your subscribers with a problem. And yes, sometimes that means recommending a product or service that ends up putting money in your pocket (affiliate commissions or your product sales). But there are also a lot of ways to help them without trying to sell them something. I recommend finding the BEST solution to the problem, and then sending messages that exemplify WHY you believe it is the best solution. This way, you provide value without beating them over the head with a sales message.



Make Sure To Get On A Schedule



You need to establish a relationship with your subscriber. And you can't do that if you only send out one email every 3 months. The trick is to figure out how often you can send a message that the subscriber actually wants to read. If you are providing valuable content, your subscribers should be WAITING for your emails. But don't overdo it! No matter how popular you think you are, they probably don't want to hear from you 10 times a day. Use your judgment and come up with a delivery schedule that is comfortable for both you and your list.



Do A Final Check Before Sending Out The Email



Before you hit the send button or add an email to your Autoresponder, read the message over and ask yourself if YOU would like to receive this email message. Think like a subscriber, and ask yourself if you would take time out of your busy day to read this message. Does it have something of value that makes it worth the time to read and act upon? If not, don't send it!



Remember Your "List" Is Made Up Of People



As a marketer, we use words like list, subscriber, prospect, etc. But don't lose site of the fact that there are REAL people on your list. They are not just some numbers in an Autoresponder service, but real people. So, be a friend, be respectful and treat them as you would like to be treated.



I have no doubt that is you do these 6 things, your list will be more responsive, your business will grow and your bank account will fill up.



Don't you think so?


About The Author:


Ladan Lashkari is a respected Internet marketing expert, and the owner of

http://www.FreeNewsletterIdeas.com/

where you'll find , creative newsletter ideas, honest reviews, and helpful resources to start your own

free newsletter templates

highly profitable .

email marketing campaign


Increase your email campaign efficiency by using this awesome tool.


Free to join. Easy set-up




Saturday, October 16, 2010

Increasing Traffic With SEO And Website Design

By Bill Lloyds

Selling a product or service to a local customer base often does not provide a business with the needed growth opportunities to thrive. By expanding a customer base a business has the capacity to expand ex potentially. However in order to expand in this manner it is necessary to employ more strategic marketing tools. One of these tools involves the use of SEO and website design.

There are thousands of websites designed on a regular basis which are vying for the market of customers that will help their businesses to thrive. Many of these businesses have some idea of that search engine optimization is. Some businesses may have been approached by companies offer SEO services and thought that it would make little difference in the overall impact of their marketability. However with careful planning and use SEO and website design are intricately linked when used as an effective marketing strategy.

SEO can play a vital role in the ranking of a business or company on the search engine directories. When websites are scanned there are certain key words that cause the entire website to be placed in a higher ranking than other website. These are the words or phrases that are used most often when people search a directory for a product, service, or information.

There are companies that offer website design services which do not have staff who are familiar with the concept or format requirements to incorporate SEO into the design of the site. There are SEO companies that do not have the staff on hand who have the unique skills and talents required to make a website design that is attractive and enticing for a visitor. However, in recent years there have been some companies created that provide both services and have the staff on hand that are trained to provide both SEO and website design.

Companies that select internal employees to create websites often find that the skills and expertise required are not available in a regular business setting. The field of SEO and website design is very specialized and requires a unique skill set that often is not found in an office or business setting. Companies that have a site designed then hire a full-time staff person to maintain the site often see much better results and also find that the long term cost effectiveness makes the initial investment of an outside resource well worth it.

When a specialized SEO and website design company is retained by a business there are many meetings held to create a design that will be effective and attract the target audience for the product or service. The language of the content must be carefully thought out and placed in the body of the website in a manner which will elicit positive responses from visitors to the site.

Many website designers have perfected techniques for creating sites that are user friendly and provide the look that is required to attract a large audience. It is the purpose of SEO to take the site one step further and provide the content within the design that will increase traffic to the site and raise the search engine ranking of the site.

A growing business finds very quickly that a well designed website affords the company many long-term benefits. The customer base is expanded from a local market to a global market, the sales of products and services increases, and the objectives of a business are more easily met. SEO and website design can be costly in the initial stages, however these costs are quickly offset by the increased sales and customer interaction that is attained.

About the Author:

"How would you like to grow your opt in subscribers, using other webmasters traffic?"


Using our unique list building system you can do just that.



Monday, December 21, 2009

My FreeAdBoard Review

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Anyone who is looking for a low-maintenance system that is simple and straightforward to manage.

Anyone with NO Technical Knowledge.

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